But … The “Just Do It” campaign was so powerful that people began to contact Nike with personal stories about how they “just did it,” whether it was quitting a dead-end job or taking up a healthier lifestyle. In this age of polarization and change, every brand owner should find Nike’s decision worth analyzing. Discover all relevant statistics and data about Nike now on statista.com! Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. The rest, as they say, is history. This week they celebrated the 30 year anniversary of their "Just Do it." The brand marketing campaign that defined Nike. For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. How big is Nike? According to a report from the Center for Applied Research, Nike spent $300 million on overseas advertising alone between 1988 (the year the “Just Do It” campaign was created) and 1998. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond Nike websites. In alignment with the campaign, Nike Germany will host Just Do It Sunday on December 8 to help get Germany active and make sport a daily habit. Nike shares fell 3 percent Tuesday on word of the campaign, but the stock is still up more than 51 percent over the past 12 months. A new poll shows that Colin Kaepernick's "Just Do It" ad for Nike hit the brand's target audience, while some consumers' thoughts of the company changed, according to ESPN. What is Nike's market share, and what are Nike's sales statistics? Nike is famous for its 'Swoosh' logo as well as its "Just Do It" slogan. Nike's new campaign celebrating the 30th anniversary of "Just Do It," which features former NFL player Colin Kaepernick, has been at the center of controversy this week. 1993 | THE GOAT Michael Jordan was on his way to becoming Nike’s most iconic athlete when they released this ad in 1993 to push MJ’s own shoe line, Air Jordan. In September, former 49ers quarterback Colin Kaepernick became the new face of Nike's "Just Do It" advertising campaign.. Colin Kaepernick and Nike - Did Nike "Just Do It" or "Just Blew It" Nike almost broke Twitter when it announced that Colin Kaepernick would be the face of their 30th anniversary “Just Do it” Campaign. slogan. They had bags of content that they could've used for it, not to mention sports stars. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.