Remember Dove's attention-grabbing Campaign for Real Beauty (see picture)? It's been 10 years since Unilever's Dove launched its groundbreaking "Campaign for Real Beauty." Der Film, der in 25 Sprachen auf 46 YouTube-Kanälen von Dove hochgeladen wurde, rief weltweit große Begeisterung und Zustimmung hervor. The campaign has featured video, advertisements, workshops as well as the publication of a book and production Dove Real Beauty Sketches wurde auf vier Hauptmärkten lanciert – USA, Kanada, Brasilien und Australien – und danach in weiteren Ländern veröffentlicht. A decade later, Dove is still holding strong to the “real beauty campaign” but they have not received the projected numbers in revenue that their executives originally planned for. Dove, 2004, “The Real Beauty” campaign. The project delivers self-esteem education to young people through lessons in schools, workshops for youth groups, and online resources for parents. Jeez. Dove’s Campaign for Real Beauty. Dove hat dies auf folgende Weise unterstützt: Intended to make more women feel beautiful everyday. “THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT” Findings of the Global Study on Women, Beauty and Well-Being September 2004 Dr. Nancy Etcoff – Harvard University Dr. Susie Orbach – London School of Economics Dr. Jennifer Scott – StrategyOne Heidi D’Agostino – StrategyOne Commissioned by Dove, a Unilever Beauty Brand The campaign is called The Real Beauty campaign and targets women and the way they view themselves. Colby Jarvis 730,194 views The Dove Self-Esteem Project (DSEP) was launched in 2004 when our Campaign for Real Beauty was in its infancy. Owned by Unilever, Dove is a company that sells beauty products, selling soaps and shampoos. written by Angela Celebre & Ashley Waggoner Denton; edited by Rosanna Guadagno & Reine van der Wal; The Dove Campaign for Real Beauty has been called a lot of things, from a “game changer” and “a breath of fresh air”, to “hypocritical”, “sexist”, and “sneaky”. About the Campaign: In 2004, Dove launched the “real beauty campaign” because majority of women have insecurities about themselves and they wanted to put a change to it. Since then, the world has changed rapidly and the very definition of beauty has taken on multiple meanings. It's been 10 years since Unilever's Dove launched its groundbreaking "Campaign for Real Beauty." Dove, the beauty supply company owned by Unilever, has gained a lot of traction since launching its worldwide Campaign for Real Beauty in 2004. The good, the bad, and the ugly of the Dove Campaign for Real Beauty. It was a ground-breaking advertising campaign using "real women", complete with curves and normal length legs and within a month sales of the Dove range of firming creams had doubled. The confidence-conscious beauty brand has repeated their self-esteem survey and it … In 2004, Unilever launched the Dove Campaign for Real Beauty that purports to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves”. In 2004, Dove launched the Campaign for Real Beauty, which was meant to broaden the narrow view of beauty within society. In 2004, they launched a campaign that is still going on today. In 2004, we launched the Dove Campaign for Real Beauty, a first-ever campaign to feature and celebrate real women. 1 Before the release of the Campaign for Real Beauty, Dove attempted to highlight the creamy, moisturizing feel that defined the soap brand by emphasizing the beauty in pampering oneself – often times depicting a beautiful, thin woman, with red lipstick and painted nails. A decade later, Dove is still holding strong to the “real beauty campaign” but they have not received the projected numbers in revenue that their executives originally planned for. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential. If the stated goal of the Dove Real Beauty Campaign is for girls and women to understand that their power and their beauty does not come from a tube or an airbrush or a cream, but rather from their own personalities and power, then the company would not sell certain products that they sell, and their parent company would not run some of the most misogynistic ad campaigns in the past ten years.