At 24 I took an MBA, which included modules in marketing and psychology and some of the questions were answered. December 24, 2009 . Find out here! The Century of the Self is written and produced by Adam Curtis, the inspired and curious documentary essayist, whose previous work includes Pandora's Box , … A SECRET HISTORY OF THE 20TH CENTURY The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to The Century of the Self is a thought provoking, four part documentary describing how Freudian and post-Freudian ideas about human nature were adopted by corporations and politicians to manipulate society and public values in the 20th Century. Anna Freud speaking: Lets say a word about dreams. The Century Of The Self Part I: The Happiness Machines June 30, 2012 6:00pm by Barry Ritholtz. Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. Film review: The Century of the Self. Is The Century of the Self on Netflix? When Century of the Self At about the age of 10 I began wondering why is the world like it is, in particular why are we bombarded with advertising and made to feel incomplete. Freud's daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud's theories. In episode one, Curtis says, "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." Clashmusic.com, the online arm of Clash magazine, gave it a positive review and commented: "The Century of Self is an album with an accomplished sense of completion – a rolling score of disparate tracks segueing into a focused, poignant collective. I had no idea I could blame so much on Freud. The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Along these general themes, The Century of the Self asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas and use them to manipulate the masses. Written and Produced by Adam Curtis . "Century of the Self" is an award-winning BBC documentary that links Freudian ideas about the unconscious to marketing and public relations in the 20th century. Freud's daughter Anna Freud, a pioneer of child psychology, is mentioned in the second part, as well as Wilhelm Reich, one of the main opponents of Freud's theories.